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About Us

Makeup Direct brings you quality makeup, skincare and fragrances from top brands at discount prices. We go out of our way to hunt down the best specials from around the world so that we can pass them on to you! All of our products are 100% genuine - see our guarantee

 

We offer a wide range of top branded products that are suitable for a variety of skin shades and types, including foundations, mascaras, eyeshadows, bronzers and tanning, blush, lipsticks, nail polishes, skincare, accessories and perfumes.

Our passionate and experienced team of consultants are trained to help you find the right product to meet your needs and are full of handy tips and hints to help you get the most out of your products.

 

We offer over 80 top branded cosmetics and fragrances including:

 

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We have two store locations – Darby Street in Auckland CBD and Westgate Shopping Centre, to the right of Countdown in Westgate Auckland.  For store locations see here.

We also have out online store and deliver FREE nationwide on all purchases over $20. Check here for terms and conditions.

 

Mission Statement

At Makeup Direct we strive to assist our customers in obtaining the best cosmetics at the best prices with the best service possible.

 

Makeup Direct

Makeup Direct was founded by Moyra Parker in 2004.

 

Makeup Direct started out of a small briefcase of cosmetics consisting of a few eyeliners, foundations, and lipsticks. Moyra sold these products to family and friends and later extending sales to corporate companies such as law firms and banks around the Auckland area.  Moyra then went on to converting one of her rooms in her home into a boutique chemist which opened during the weekends.

 

After discovering there was a need for top brand cosmetics at low prices, Moyra started venturing into the community and to have sales during the weekends at various community halls throughout Auckland and as far down as Hamilton.  As the demand for the cosmetics grew so did the demand for a permanent location for the many loyal customers that followed the shows around Auckland. 

 

Makeup Direct opened its first store in Newmarket in March 2006. Six months later in September 2006, Makeup Direct opened their second store in 14 Darby Street, Auckland City.  The second store opened with a new logo and the launch of their new online shopping website.

 

MAKEUP DIRECT’s secret to success is simply Customer focused.  “Listen carefully and stay focused to each customer’s needs and be honest and genuine with them while providing the best products at the best price”.

 

You will often see Moyra Parker in one of the Auckland stores serving and helping staff and customers as she likes to take every opportunity to be in touch with her staff and customers. 

 

Makeup Direct plan to open more stores throughout New Zealand so that all women in New Zealand have the opportunity to enjoy top branded cosmetics at low prices. 


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