Since 1931, ALMAY has helped women look and feel their best with good-for-you cosmetics in the most flattering shimmers and shades—all the while staying true to its heritage of using pure, hypoallergenic ingredients.
Since its beginning, Almay has been the first hypoallergenic cosmetics brand, the first brand to make 100% fragrance-free products and to disclose all ingredients used, the first brand to perform safety testing for allergy and irritation, the first brand to formulate for contact lens wearers and, you guessed it, the first brand to create cosmetic regimens for specific skin types.
Almay is so particular about its ingredients that fewer than 500 of the 10,000 new ingredients available for use in cosmetics meet Almay's superior standards.
