CoverGirl

Founded in 1909 by the Noxzema chemical company, CoverGirl is an American cosmetic brand that is well recognised in the makeup industry today. CoverGirl continues to produce and develop new products that are suitable to all ages, styles and personalities - there are definitely no limits with this brand, it's everyone's brand!

In 1992 CoverGirl became the first major cosmetic company to sign a black model to their brand.  This opened the door for other brands to embrace different cultures and ethnicities in their brand. 

Some of the black women they have signed to represent their brand include - Brandy, Tyra Banks, Queen Latifah, Rihanna, and Jennifer O'Neill (being their first black model to sign).

The CoverGirl brand is about the "girl next door" look - fresh and wholesome.