FREE DELIVERY in NZ when you spend $40
FREE DELIVERY in NZ when you spend $40
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About Makeup Direct

At Makeup Direct, we are passionate about makeup. That’s why our store is uniquely dedicated to providing the best in beauty products and advice. We offer our customers the widest selection of cosmetics to suit their specific wants and needs, all in a relaxed, comfortable environment.

All the staff at Makeup Direct are professionally trained makeup artists with an in-depth knowledge of our brands

Makeup Direct is a New Zealand online and retail company founded in 2004. Since then it has grown to meet the demands of New Zealand (NZ) customers seeking a huge selection of quality brands and products.  

In 2005 Makeup Direct lead the way in New Zealand with Online (cosmetic) Shopping launching one of New Zealand's first ever Online E-commerce Makeup Website's. In addition to its comprehensive website, Makeup Direct has a physical store in Auckland and head office also in Auckland Click here.

Makeup Direct stocks an extensive selection of cosmetics, accessories, tools and fragrance brands from around the world. We currently have over 70 different brands, some of which are only available in NZ exclusively through Makeup Direct.

Our store concept is unique in NZ. Before Makeup Direct stores, most NZ women could only purchase their cosmetics, skincare and fragrances through department stores or pharmacies.

Makeup Direct fills a significant gap in the NZ market by providing a specialised environment to showcase fresh, exciting brands that our customers will not find anywhere else in the country. Our customers are free to experiment with products at their leisure and call on professional advice when they need it. Not only are Makeup Direct Staff friendly, welcoming and up to date with the latest trends, but they understand the difficulties women face in finding the right products for their skin type or colouring. They will talk to you, learn about your wants and needs, and then personally help you select the products that are suitable for you as an individual.

We have made a strategic decision to provide a broad range of products to suit the varied needs of our customers, rather than focus solely on one end of the market. 

All consultants working at Makeup Direct stores are professional makeup artists who have an in-depth knowledge of the products they sell. An essential point of difference is our company culture of actively engaging with our customers in a friendly, non-threatening way, recommending new products, enthusiastically offering advice and demonstrating tips and application techniques. We also extend our service by offering in-store Beauty Bar Services such as makeovers, one-on-one makeup lessons, brow shaping, facial waxing, tinting and eyelash curling click here.

Customers choosing to shop with Makeup Direct online receive their orders beautifully gift wrapped, and will also receive a FREE surprise gift when they spend $40 or more.

Makeup Direct is actively and regularly in touch with our customers via email and social media. If you would like to receive our weekly email on special offers and new products click here.

We value customer feedback and invite our customers to email us at Knowing what our customers want, need, and expect, is important to us.

A recent survey by a cosmetics brand revealed that more than 80% of New Zealand women don’t feel confident using and asking for advice about makeup. Makeup Direct is here to change that by taking the guesswork out of buy cosmetics.

Makeup Direct are official suppliers to all makeup brands advertised and sold on this website.

Don’t forget to follow and like us on Facebook, Instagram and Snapchat.

We hope you enjoy shopping with us.