FREE DELIVERY in NZ when you spend $40
FREE DELIVERY in NZ when you spend $40
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About Makeup Direct

At Makeup Direct, we are passionate about makeup and skincare. That’s why we are uniquely dedicated to providing the best in beauty products. We offer our customers the widest selection of cosmetics to suit their specific wants and needs, all in a relaxed, comfortable environment.

Makeup Direct is a New Zealand online and retail company founded in 2004. Since then it has grown to meet the demands of New Zealand (NZ) customers seeking a huge selection of quality brands and products.  

In 2005 Makeup Direct led the way in New Zealand with Online (cosmetic) Shopping launching one of New Zealand's first ever Online E-commerce Makeup Website.

Makeup Direct stocks an extensive selection of cosmetics, accessories, tools and fragrance brands from around the world. Makeup Direct fills a significant gap in the NZ market by providing a specialized environment to showcase fresh, exciting brands that our customers will not find anywhere else in the country.

We have made a strategic decision to provide a broad range of products to suit the varied needs of our customers, rather than focus solely on one end of the market. 

Customers choosing to shop with Makeup Direct online receive their orders beautifully gift wrapped, and will also receive a FREE surprise gift when they spend $40 or more.

Makeup Direct is actively and regularly in touch with our customers via email and social media. If you would like to receive our weekly email on special offers and new products click here.

We value customer feedback and invite our customers to email us at Knowing what our customers want, need, and expect, is important to us.

A recent survey by a cosmetics brand revealed that more than 80% of New Zealand women don’t feel confident using and asking for advice about makeup. Makeup Direct is here to change that by taking the guesswork out of buying cosmetics.

Makeup Direct are official suppliers to all makeup brands advertised and sold on this website.

Don’t forget to follow and like us on Facebook, Instagram and Snapchat.

We hope you enjoy shopping with us.