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The trend for false eyelashes all began in 1916 when legendary movie director, D.W. Griffith wanted Seena Owen, the leading lady of his epic, "Intolerance", to have glamorous lashes.
Ardell has the world's largest selection of premium quality faux eyelashes, brow cosmetics and accessories offering the full range to create the look of alluring eyes. Ardell understand that women want eyelashes that make them feel sexier and prettier, with lashes that are thicker, longer and most importantly comfortable. That's why they have created eyelashes that are ultra-light and super easy to apply and remove. They also created an innovative adhesive that guarantees that your false lashes will stay put while also protecting your own lashes and eyes. A must have is the Ardell Magentic Lashes, these eyelashes are super easy to use, no adhesive required and reusable time and time again.